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Choo goes a-Cruising

Posted by pakin On November - 14 - 2017

Leading luxury brand Jimmy Choo bid an early farewell to 2017 last week by hosting an exclusive party at Ce La Vi, Sathorn Square Tower.

Dubbed “Jimmy Choo I Want Choo Party”, the bash saw the launch of new collection “Cruise 2018” and was attended by d celebrity A-listers including Piyawadee Maleenont, Savitri Paribatra, Atisithand Haritya Chainuvati, Tirawan Taechaubol, Gritiya Mahadumrongkul , Orawan Ingkhasit, Palawi Bunnag, Surachanee Limatibul, Unchisa Vacharaphol, Tiporn Promphan Thawin P.Siaotong, Nishsha Boonyagorn, Juntrarath Na Wangkanai, Pum and Noinutda Asavanaruenath, Panitipad Pheeraphattanakun, Palin Nandakwang, Niti Sawangwattanapaibul, Adisai Kunjara Na Ayudhya, and Monlada Pongpanich.

In designing “Cruise 2018” for her, Jimmy Choo’s creative director, Sandra Choi was inspired by a firework arcing across the darkened sky similar to vibrant strobe lights shooting across the dance floor at night. The main material – microcrystals – features on the top straps while sizeable rainbow coloured jewels set out the delicate heels. Radiant pearls are paired with leather and fun tassels pop up on the more vibrant details as well as the intricately designed crystal brooch that sits atop the iconic shoes and bags.

Several masculine components permeate the collection, with casual style slippers donning crystal jewels. Jimmy Choo’s signature loafers are smartly decked out in plush fur accompanied by purple velvety jewels showing off the more natural masculine fashion.

Mini bag Lockett comes with more a colourful palette, a metal and leather chain and in leather with leopard print and jewels.

In “Cruise 2018” for men, Choi depicted the natural and laid-back elegance with the naturally-balanced, strong and cool yet gentle look of leopard print, denim and velvet, a combination that showcased the brand’s legendary designs for modern gentlemen.

The colour palettes include blue, grey and green with slivers of silver following the colours and contrasts of American artist Rothko.

The collection and other Jimmy Choo merchandise are on sale and its stores at EmQuartier, Siam Paragon, and Central Chidlom as well as online at


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