Saturday, November 25, 2017
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KFC opens 50th Drive-Thru restaurant

Posted by pakin On November - 9 - 2017

KFC Thailand opened its 50th KFC Drive Thru branch on Kaset-Navamin Road. The newest Drive Thru is operated by Central Restaurants Group, its first franchisee. The company also announced their collaboration to continue branch expansion with a target of 800 branches by 2020.

Waewkanee Assoratgoon, general manager, Yum Restaurants International (Thailand) Co Ltd, KFC brand management and franchiser, said: “The success was partly due to the good cooperation of the franchisee partner. This year, CRG has continued to open 25 new branches – 19 KFC stores and six Drive Thru branches.”

Nath Vongphanich, president of KFC brand, Central Restaurants Group (CRG) Co Ltd, said during the launch of the new Drive Thru that, “CRG is the first franchise partner of the KFC brand in Thailand. We have been cooperating with Yum to create growth and strengthen KFC throughout the past 33 years, since the first KFC store was established in Thailand. In 2017 alone, CRG has joined forces with KFC to open new stores accounting for 44 per cent of all new stores.”

“As a KFC brand and franchise manager, we fully support our franchisee to create business growth with innovation and strengthening brand development. That Includes maintaining the standards of food quality and taste, store operation and branding to be in line with KFC’s global standards,” Waewkanee said.

In 2017, KFC has opened 55 new branches operated by Yum and its franchisee partners. This has nearly met the target set for the year of 56 branches; 41 KFC stores and 15 Drive Thrus. The average expansion rate is one branch per week as planned.

 

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