Saturday, October 19, 2019
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PTT HAS predicted that clean energy will adversely affect the oil industry over the next decade. The country’s largest energy firm is moving fast to remodel the oil retail business, including helping the small business owners who run gas stations to survive the coming threat from electric vehicles.

“While the government has estimated that a new wave of clean energy demand worldwide will have significant impact on the fossil fuel business in the next 1520 years, we think it would come sooner, maybe in the next 10 years,” said Suchat Ramarch, PTT Public Co Ltd’s executive vice president for retail marketing of oil.

“So we have to move early in order to cope with the coming change,” said Suchat.

Some countries have already announced a phasing out of diesel and petrol cars. France and the United Kingdom, for example, are planning to ban them from 2040 in order to reduce greenhousegas emissions and decrease air pollution.

Gas station owners, the business partners of PTT, “are worried about a decline in their future income” as customer demand for oil declines, said Suchat. “We have to help them seek new sources of income,” he said.

PTT now has gas stations – 1,577 of them in Thailand and 186 abroad, mostly in Laos and Cambodia. PTT’s dealers own 80 per cent of the gas stations in Thailand.

An average PTT gas station’s revenue comes mainly from selling oil products, but nonoil business contributes about 5060 per cent of total profit, Suchat said.

In the near future, even more income will come from nonoil products and services around the gas station, including convenience stores, food courts, budget hotels and Amazon coffee shops, he said.

PTT also plans to install electricity charge points for electric vehicles at gas stations but the service would not generate a lot of income as drivers could also charge their cars at home, said Suchat. Moreover, the margin for providing an electrical charge service would be thin.

PTT have sought business partฌners as gas stations reinvent themselves as resting points for motorists. Some station operators already provide budget hotel rooms for motorists. PTT is now selecting a hotel partner to operate budget hotels at PTT stations.

PTT also recently partnered with Hua Seng Hong, a wellknown Chinese restaurant that retails its dim sum products at gasstation convenience stores.

The Cafe Amazon coffee brand, owned by PTT, recently gained popularity due to its perceived value for money relationship in comparison to other brands. The Amazon coffee brand has also proved popular in Cambodia, which hosts the top three Amazon branches, said Suchat. Each sells more than 1,000 cups a day.

Amazon has grown from a coffee brand selling in PTT gas stations. Now Cafe Amazon coffee has spread to department stores, community malls and other prime locations nationwide. People have even queued to obtain franchise rights from PTT.

Coffee is blue ocean business

“A coffee franchise in Thailand is a blue ocean business, there is much room to grow,” said Tharatip Nutteesri, senior analyst at Cafe Amazon’s business planning and development division.

An investment of about Bt2.5 million is required of a Cafe Amazon franchisee. PTT would help a potential owner to evaluate business viability before investing.

A cafe is likely to survive if it can sell about 250 cups a day, said Tharatip.

PTT is negotiating with a Chinese businessman who wants rights to the Cafe Amazon coffee brand in Shanghai, said PTT executives.

Amazon has just increased its coffee and tea production capacity in order to meet demand for its products and plans to expand Cafe Amazon branches from today’s 1,862 to 2,000 by the end of this year.

The Amazon factory, also known as the Amazon Inspiring Campus, offers training for those who want to run a coffee shop under the Amazon brand. It is located in Wang Noi disฌtrict, Ayutthaya province near PTT’s Oil Business Academy, which provides training services for prospective gasstation owners.


Thailand is staging the “Digital Thailand Big Bang 2017” exhibition under the concept of Digital Transformation Thailand.

The government says now marks the beginning of the implementation part of its efforts to reform economy and society into Thailand 4.0.

The exhibition feature the latest technological innovations, and brings together more than 120 companies engaged in digital technology that are sharing their insights.

The event continues until September 24 at Challenger Hall 1-2 at Impact in Muang Thong Thani.

Prime Minister Prayut Chan-o-cha said: “Digital Thailand Big Bang 2017 is the milestone event which propels the whole nation into the digital era.

“It is organised by the Ministry of Digital Economy and Society (MDES), Digital Economy Promotion Agency (DEPA) and co-organised by the National Broadcasting and Telecommunications Commission (NBTC).

The event will display the processes to transform the country to Thailand 4.0, a new engine of growth that will drive the economy forward through high-tech industries and innovations.

In 2017, the government has maximised the use of digital technology in three aspects;

  1. To create new opportunities for economic growth and improve the delivery of government services for its people: the Pracha Rat Internet, to bridge a digital gap by providing high speed Internet accessibility to 74,700 communities in Thailand within a year.

The government is aiming to create innovations through the application of technology, such as e-commerce to enhance the capabilities so that the people can run their businesses online; e-health to enable swift exchange of information between experts and individual units located across the nation; e-education to offer numerous possibilities for distance learning to people, including children, senior citizens and underprivileged; e-agriculture to change the country’s traditional farming to smart farming and to help Thai farmers to become entrepreneurs and e-service to serve as a central information center to facilitate people in obtaining public services.

  1. Ranges of digital innovations: Digital Park Thailand spanning over 600 rai will be built in Sri Racha, Chon Buri as the centre of the Eastern Economic Corridor (EEC); support for the Internet of Things (IoT) to local tech start-ups; and smart city initiatives. Digital Park and the development of smart cities will help improve quality of life and the local environment while enabling the country to use resources more efficiently.
  2. Global Connectivity: This is to facilitate international collaboration through digital platforms. The government is in the process of setting up a one-stop service for permits relating to setting up a business. To improve the ease of doing business, cooperation with global partners will be made to support Thai startups to form their businesses and create a cybersecurity.

LoxSim opens driving centre

Posted by pakin On September - 14 - 2017 ADD COMMENTS

Loxley Simulation Technology Co Ltd (LoxSim) has opened a truck driving simulator, the country’s first driving simulation centre to meet European standards, paving the way for sustainable road safety initiatives.

Wansit Chatikavanij, the LoxSim chief executive, said LoxSim is using technology from AutoSim, a Norway-based driving simulation technology leader. LoxSim has been appointed AutoSim’s exclusive reseller in Thailand and several Asean countries.

In the initial phase, the company invested more than 30 million baht into LoxSim Driving Simulation Centre, which is equipped with an advanced 6DOF (degrees of freedom) full-cabin driving simulator to be used for heavy vehicle training and intensive research and development (R&D) activities for road safety.

The simulator in the centre can be used for heavy vehicles of all types, such as tank trucks, rigid trucks and semi-truck trailers. The simulator system also allows for simulated engines, transmissions, gears, load types, and weights, depending on the customer’s training requirements.

Driving conditions are also adjustable based on weather conditions and localised road conditions, allowing drivers to train in dangerous scenarios.

The core customers for the simulation centre are public and private transport companies that move dangerous and sensitive goods. LoxSim collaborated on the simulator with Shell Thailand, which saw the potential to upgrade its safety regulations through customised simulation training.

Mr Wansit said Shell is not only LoxSim’s first customer, but also a partner in developing driving simulation training because of its abundant knowledge and experience in road safety.

“The driving simulation centre is only the first phase. In the near future, the company plans to increase investment in road safety technology and simulation, establishing a mobile driving simulation unit by using different types of simulator ranges,” he said.

LoxSim’s business consists of sales, R&D, and integration of simulation technologies.

Prime Minister General Prayut Chan-o-cha, recently presided over the annual State-Owned Enterprise (SOE) awards ceremony at Centara Grand and Bangkok Convention Centre, CentralWorld.

The Provincial Electricity Authority (PEA) won two awards, namely “Outstanding Disclosure and Transparency” and “Outstanding Corporate Social Responsibility”. Mr. Sermsakool Klaikaew, PEA Governor and Mr. Somphob Tengthabthim, PEA Deputy Governor (Corporate Social Responsibility), were presented the awards by Prime Minister General Prayut Chan-o-cha.

Those in attendance included members of PEA’s Board of Directors, Mr. Surong Bulakul, Mr. Yodphot Wongrukmit, Assoc. Prof. Dr.Wisuit Sunthonkanokpong, and Mr. Yongyuth Gomet.

The State Enterprise Policy Office (SEPO) held SOE Awards 2017 under the theme “The King’s Philosophy, Development, and Thai Civil State Enterprise” based on self-sufficiency economy and sustainable development, applied for use to move the country forward. 

PEA has set the step to PEA 4.0 to become “The Electric Utility of the Future” by implementing the policy, “Development of human resources through innovation and operational performance through technology”. PEA has committed to the provision of information disclosure, good governance operation as a role model of authority with transparency, coupled with consistent development of the enterprise and responsibility for both society and environment.