Thursday, November 23, 2017
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Digital TV players log on to YouTube

Posted by pakin On October - 27 - 2017 ADD COMMENTS

As the media landscape has totally changed over the past three years, digital TV operators have tried to draw more people to watch their content on TV and digital channels such as YouTube, Facebook and Line TV.

The Electronic Transactions Development Agency recently reported YouTube is the most popular social media platform among Thais, followed by Facebook and Line.

Thais spend more than six hours a day on the internet, with YouTube providing daily entertainment for many, offering an opportunity for digital TV operators to focus on the changing media landscape.

Recently two digital TV giants — WorkPointTV and GMM Grammy (ONE31 and GMM 25) — announced they both had surpassed 10 million YouTube subscribers. The two operators believe the figure reflects the success of the digital transformation.

According to an industry source who asked not to be named, surpassing 10 million YouTube subscribers is not easy as the digital TV operators have to produce massive amounts of content for the platform consistently to draw organic users.

Phawit Chitrakorn, a member of the group’s executive committee and chief executive of GMM Music, said that GMM Grammy Official’s 10 million YouTube subscribers is only one of the successes of the channels under GMM Grammy such as Genie records, Grammy Gold, GMM25, ONE31 and GDH.

“The number of GMM Grammy’s YouTube subscribers reflects that the media landscape has really changed and we will keep focusing on these channels to increase audience engagement,” said Mr Phawit.

WorkPointTV’s YouTube Channel cemented its social network popularity with the launch of the Mask Singer singing contest, with executives commenting it is a great start for the channel.

WorkPointTV and GMM Grammy (ONE31 and GMM 25) have already been awarded the Diamond Play Button from YouTube as their subscribers surpassed 10 million people and the two operators anticipate receiving the Ruby Play Button for more than 50 million subscribers in the future.

The industry source said that earning revenue from YouTube is secondary for these two channels because the main focus is on increasing engagement with audiences and creating awareness in the wider community.

Nielsen Thailand reported ad spending across all media outlets fell by 8.69% in the first nine months to 79 billion baht because companies shifted their ad budgets to cheaper and more specific online media.

The biggest drop in ad spending was in the magazine sector, falling 35.8% to 1.45 billion baht for the period, followed by newspapers, which fell 21.6% to 5.82 billion. Cable and satellite fell 18.1% to 2.32 billion baht.

Conversely, ad spending for in-store channels jumped 33.8% to 737 million baht, while it climbed 16.4% to 4.56 billion for public transport and 21.2% to 5.11 billion for cinemas.

Mio Slice

Posted by pakin On October - 12 - 2017 ADD COMMENTS

The Mio Slice lets you get real-time heart rate intensity feedback with a personal score. It tracks heart rate, resting heart rate, sleep, calories burnt, steps, distance and time, and automatically monitors sleep quality. You can receive phone call and text message alerts, and it’s water resistant up to 30m. Battery life is up to five days depending on usage and setting.

Filip 2

The Filip 2 offers two-way communications. The stored numbers can send messages to the device. With built-in GPS, GSM and Wi-Fi, the Filip 2 acts as a tracking device with parents able to locate their children using the companion iOS or Android app. The GPS sensor extends to geo-fencing features; up to five of these can be set up.

Nuheara IQbuds

The wireless earbuds allow streaming of all your favourite music and audio content. They are sweat proof and water resistant. Selectively tune in or out the world around you with Super Intelligent Noise Control. Choose the best blend of your digital music and real world sounds for situational awareness. Enjoy 16+ hours on-the-go Bluetooth streaming and 32+ hours on-the-go Hearing Processing.

Amazfit Moonbeam

With a lightweight, beautifully-crafted and uniquely elegant design, the Amazfit is able to track your activity of steps, distance travelled, running and calories burnt, and monitor sleep. It features silent vibrating alerts for incoming calls and alarms. Personalise your device with many available wristband and necklace accessories.


Google fires employee behind anti-diversity memo

Posted by pakin On August - 15 - 2017 ADD COMMENTS

Internet giant Google has fired the male engineer at the centre of an uproar in Silicon Valley over the past week after he authored an internal memo asserting there are biological causes behind gender inequality in the tech industry.

James Damore, the engineer who wrote the memo, confirmed his dismissal, saying in an email to Reuters on Monday that he had been fired for “perpetuating gender stereotypes”.

Mr Damore said he was exploring all possible legal remedies, and that before being fired, he had submitted a charge to the US National Labor Relations Board (NLRB) accusing Google upper management of trying to shame him into silence.

“It’s illegal to retaliate against an NLRB charge,” he wrote in the email.

Google, a unit of Alphabet Inc based in Mountain View, California, said it could not talk about individual employee cases.

Google CEO Sundar Pichai told employees in a note on Monday that portions of the anti-diversity memo “violate our Code of Conduct and cross the line by advancing harmful gender stereotypes in our workplace,” according to a copy of the note seen by Reuters.

It was not immediately clear what legal authority Mr Damore could try to invoke. Non-union or “at will” employees, such as most tech workers, can be fired in the United States for a wide array of reasons that have nothing to do with performance.

The US National Labor Relations Act guarantees workers, whether they are in a union or not, the right to engage in “concerted activities” for their “mutual aid or protection”.

Mr Damore, though, would likely face an uphill fight to seek that protection based on his memo, said Alison Morantz, a Stanford University law professor with expertise in labour law.

“It’s going to be a hard sell that this activity was either concerted or for mutual aid or protection, rather than simply venting or pitting one group of workers against the others, which does not sound very mutual,” Ms Morantz said.

Debate over the treatment of women in the male-dominated tech industry has raged for months. Claims of persistent sexual harassment in the ranks of Uber Technologies Inc and of several venture capital firms led to management shakeups.

Management at the largest tech firms, including Google, have publicly committed to diversifying their workforces, although the percentage of women in engineering and management roles remains low at many companies.

Mr Damore’s memo attacked the idea that gender diversity should be a goal.

“The distribution of preferences and abilities of men and women differ in part due to biological causes and … these differences may explain why we don’t see equal representation of women in tech and leadership,” Mr Damore wrote in the internal company memo last week.

Google’s vice-president of diversity, Danielle Brown, sent a memo in response to the furore over the weekend, saying the engineer’s essay “advanced incorrect assumptions about gender”.


UberEats’ debut in Korea imminent

Posted by pakin On July - 26 - 2017 ADD COMMENTS

[THE INVESTOR] US ride-hailing service provider Uber is gearing up to launch its restaurant delivery app UberEats in Korea soon as it eyes to take a slice of the country’s food delivery market.

Industry sources expect the service will go live as early as August, as its operator Uber Korea is speeding up partnerships with premium restaurants in Seoul. Popular restaurants located in Garosu-gil and Itaewon are on board, as well as up-and-coming and less-known outlets.

“We haven‘t decided on the exact date, but it will be within the year,” a Uber Korea spokesperson told The Investor.

In preparation, Uber Korea has been actively recruiting delivery partners for UberEats. Earlier this month, Uber Korea held an information session in Seoul to educate the staff ahead of the launch. Delivery partners will receive a flat rate for every delivery, plus extras depending on the distance traveled. The exact rate being offered is still under wraps.